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Airpush: Data Powered Mobile Advertising

Top 10 Mobile Marketing Solution Providers 2017

Today the short attention span and frugal brand-loyalty of consumers coupled with the multitude of brand exposures experienced on a daily basis, give marketing teams a miniscule crack-in-the-door to acquire and impact their target. Since the advent of the 21st century, several efforts were made by companies to know when, where, and in which scenario will their customers look for the exact same promotional content that highlights their brand or service. The elusive Holy Grail of consumer attention capture was unearthed with the progress of Mobile Marketing. Throughout its evolution from the primary SMS based marketing right to the push notification feature on smart phones today, Mobile Marketing has been instrumental in the process of amassing and analyzing crucial real-time consumer data.

The ‘on-the-go’ behavioral trend of consumers is ingrained into mobile marketing strategies today with multiple channels like SMS and MMS content, in-app advertisements, push notifications and app recommendations. The triggers are a combination of user location, interests and behavior.

However, there is a gauntlet of privacy concerns, backfiring strategies and inefficient personnel that stands in the way of companies familiarizing themselves with the space. Mobile Marketing Solution Providers have paved the way to overcoming these challenges by rolling out powerful and dexterous marketing platforms. CIOReview has analyzed these players and listed the "Top 10 Mobile Marketing Solution Providers" in a bid to help readers choose the right mobile marketing solution specific to their needs.

TOP MOBILE MARKETING COMPANIES

Winner of the DataWeek “Top Innovator in Advertising Data” award, Airpush is a worldwide leader in digital advertising solutions. Forbes recognized it as one of America’s “Most Promising Companies.” The company has powerful platforms integrated into over 250,000 mobile app, mobile web, and VR properties, as well as one of the world’s largest consumer data marketplaces. Airpush provides some of the most diverse and highest performing monetization and advertising solutions in the industry. The company has approximately 250 employees with offices around the world, along with sales regions in all major markets

www.airpush.com

The worldwide leader in crowd-testing and digital quality, Applause is at the heart of how flawlessly brands engage users, and digital experiences everywhere. With 400,000+ testers available on-demand around the globe, Applause provides brands with a full suite of testing and feedback capabilities. The approach drastically improves testing coverage, removes the limitations of off-shoring and traditional QA labs, and speeds time-to-market for websites, mobile apps, IoT, and in-store experiences. Thousands of leading companies, including Ford, Fox, Google, and Dow Jones, rely on the company as it delivers high-quality digital experiences that customers love

www.applause.com

Marketo is an Adobe company that offers the top Engagement Platform and empowers marketers to build brand value, grow revenue, and prove impact. Consistently recognized as the industry’s innovation pioneer, Marketo is the trusted platform for thousands of CMOs thanks to its scalability, reliability, and openness. Marketo has grown into a leader in marketing automation, but at the core, it is for marketers and by marketers. They wake up every morning thinking about how to can make life better for their fellow marketers. This passion has evolved into a vibrant community called the Marketing Nation

www.marketo.com

The mobile app Xooker is created to have fun and earn rewards while saving at the favorite local restaurants and shops. It helps to stretch the marketing budget and acquire new customers as well as engage with the best ones for profitable repeat business. Xooker makes the client’s marketing more potent by delivering the message to consumers who want it. Xooker is the one-stop, multi-touch, direct-to-consumer, rewards-based marketing platform. The company provides never seen before facilities, along with shopping and buying information about the customers through their proprietary analytics

xooker.com

360 Platform of YouAppi is the leading growth marketing platform for premium mobile brands. By combining ML with YouAppi’s proprietary predictive algorithms and cohort technology, YouAppi can analyze the mobile content consumption patterns of over two billion users and convert the data into profitable users. It is the first mobile advertising company to bring the full-service solution and insights to ad-makers and publishers, by merging brand and performance advertisement. Their platform delivers a highly optimized user journey that begins with awareness, propels toward a purchase, and continues to provide via re-engagement

www.youappi.com

Banjo

Banjo

Banjo is the world’s first Live-Time Intelligence platform that gives decision-makers the ability to know information now, to understand what is happening live, anywhere. With Banjo, one can know more, so that it can help to do more. Imagine how the world can change when decision-makers know precisely what happened, where it took place and the moment it which it occurred. Banjo has a mission to save lives and reduce human suffering by getting everyone, live, and validate information so that they can make better decisions

Gravy Analytics

Gravy Analytics

Providing intent & affinity consumer intelligence, and advertising audiences based on verified event attendances and geolocation patterns

mGage

mGage

Brands build robust and interactive connections with their customers using mGage’s innovative messaging solutions. They are a Tier 1 aggregator with direct links to all major U.S. and UK carriers and more than 150 connections in 500 countries total. They partner with enterprises to deliver high volume time-sensitive promotional and transactional messages across key messaging channels, including SMS, MMS, RCS, OTT, Push, and Social. The company is a mobile marketing solution provider and is backed by decades of industry experience, state-of-the-art infrastructure, and the most comprehensive support available in the industry

Vibes

Vibes

As an international leader, Vibes serves as a mobile marketing engagement, helping brands reach consumers on the go. The Vibes Mobile Engagement Platform enables marketers to deliver compelling and profitable mobile engagement conversations. The Common Short Code Administration recognizes Vibes as one of only four Tier 1 aggregators, connecting directly to all major carriers. They cut out the middle man to launch effective campaigns and resolve problems faster. Their customers draw on the expertise of 170 of the best minds in mobile technology and marketing. Gartner Research named Vibes a "Cool Vendor in Mobile Marketing"

Yext

Yext

The customer journey starts with a question and expects answers. Yext puts businesses in control of their facts online with brand-verified solutions in search. By serving accurate, consistent, brand-verified answers to consumer questions, Yext delivers authoritative information straight from the source, the business itself, no matter where or how customers are searching. Taco Bell, Marriott, Jaguar Land Rover, and companies around the globe use the Yext platform to capture consumer intent and drive digital discovery, engagement, and revenue, all from a single source of truth. The company’s mission is to provide perfect answers everywhere